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Promoting your business is all about gaining trust. Citations can help gain this trust and get your business seen in local SEO results. www.mcal.in/about Exceptional customer service demonstrates compassion, a commitment to customer interests, and a focus on accountability. It shows that your company cares enough about its customers to patiently and reliably walk them through any issues they might be having with your product or service. It lets them know they can expect to be in good hands should they run into trouble, and that, in itself, is what trust is fundamentally built on